Marketing Manager
Location :
Remote
Job Type :
Direct
Hours :
Full Time
Travel :
No
Relocation :
No
Job Industry :
Computer Software
Job Description :
The Marketing Manager leads MEDHOST’s marketing initiatives, focusing on B2B strategies and the promotion of our products and services. You will collaborate with cross-functional teams to develop and execute effective marketing campaigns that resonate with our target audience and support our business objectives.
- Develop and implement comprehensive marketing strategies that drive engagement, leads, and sales for our B2B products and services.
- Conduct market research to identify trends, customer needs, and competitive analysis to inform marketing decisions.
- Create compelling content for various channels, including digital marketing, email campaigns, social media, and print collateral.
- Manage and optimize marketing campaigns, tracking performance metrics and adjusting strategies as needed to achieve goals.
- Collaborate with product management teams to understand product offerings and create tailored marketing materials that highlight key features and benefits.
- Foster relationships with industry partners and stakeholders to enhance brand visibility and drive collaborative marketing efforts.
- Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
Required Qualifications :
- Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
- 5+ years of experience in B2B marketing, with a strong focus on product and services marketing in the healthcare technology industry.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Exceptional written and verbal communication skills, with the ability to create clear and engaging content.
- Strong analytical skills, with experience using data to drive marketing decisions.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, CRM software, social media management).
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
